Shaw Industries, recently announced the location and dates of the company’s 2013 Activate Winter Market events. The 2013 theme, Activate, will help set the stage for the introduction of hundreds of new products and exciting new programs and marketing initiatives. According to Kathy Young, Shaw’s director of marketing, the events will introduce new soft and hard surface products to the market as well as beautiful displays and competitive programs. The events will also provide an inspiring networking forum for Shaw associates and retailers.
During Shaw’s winter market events, the company will unveil a variety of new carpet introductions within Shaw’s successful Anso nylon, and ClearTouch lines, as well as vibrant new colors and constructions under Shaw’s Tuftex brand and the Shaw Living area rug brand. In the hard surfaces categories, introductions to the successful Epic hardwood collection will be unveiled along with new visuals and performance attributes in other hardwood offerings, laminate, resilient and tile & stone. Additionally, stunning new hardwood visuals will be launched at the Anderson Hardwood booth.
According to Young, the market’s Activate theme embodies the positive energy behind the company’s newest products and marketing programs specially designed to appeal to flooring dealers’ target audiences. “Our dealers are ready to see the newest products, services and tools available,” said Young. “This is a very exciting time when we are seeing a return of positive consumer sentiment. It’s time to update the showroom floor with the most beautiful, durable, socially conscious and eco-friendly floors available on the market today.”
The 2013 events include:
Event Date Event Location
January 8-9 Atlanta, GA Cobb Galleria Convention Center
January 10-12 Dallas, TX Embassy Suites - Grapevine
January 9-10 Chicago, IL Chicago Marriott Downtown (Magnificent Mile)
January 17-18 Anaheim, CA Disneyland Grand Californian
January 30-31 Niagara Falls, Ontario Fallsview Casino Resort
February 6-7 Atlantic City, NJ Harrah’s Resort
January 21-22 Orlando, FL Rosen Shingle Creek
For more information about the events or to register, visit www.shawshows.com.