Today, LVT is hot because of its deliverables – good aesthetics and high performance, especially in areas where moisture is concerned – coupled with the value proposition. What these products can do for the money is often unparalleled by alternative products. In addition, new installation methods – especially floating varieties resulting from the advent of clic technology and free-floating – and the growth of grip-strip products continues to garner attention and acclaim for the category.
But like other categories that achieve accelerated growth, these attributes soon become the “norm,” the baseline of what’s expected. Continued innovation on the aesthetic frontier will ultimately become the differentiator and the catalyst for the category’s continued growth.