Carpet One Floor & Home Marketing focuses on the Carpet One Difference
Marketing took the stage on day two of Carpet One Floor & Home’s convention with a new vision that highlights the key features of a Carpet One Floor & Home store that differentiate in the eyes of the customer – expertise, affordable pricing and simply better shopping. The branding focuses on the key message that Carpet One is not just a place to purchase floors, it is the one place where everything is covered.
“One of the best things about our stores is that they give the customer that winning combination of expert service, selection and value,” said Jessica Correa, Vice President of Marketing for Carpet One Floor & Home. “We need to make sure that our customers get that message in our marketing.”