The custom-built Dakar HUMMER driven by Robby Gordon and navigator Kellon Walch tackled more than 4,970 miles (7,998 km) of exciting and adventurous terrain from Peru through Argentina and all the way to Santiago, Chile, in the ultimate off-road adventure – the 35th Annual Dakar Rally. MAPEI Corporation, a global manufacturer of adhesives, grouts and chemicals for the construction industry, was a name sponsor on Gordon’s HUMMER as he completed the grueling race.
Gordon completed the 2013 Dakar Rally 14th overall, battling more than 450 other competitors to capture eight podiums and two stage wins in the world's toughest off-road race. “We gave it our best shot once again at an overall victory,” Gordon said. “Obviously, our cars are good enough to compete for the win. I'm extremely proud of my team. We had zero mechanical issues and zero flats. I want to say thanks for all the support from MAPEI, 4 Wheel Parts, Traxxas and SPEED Energy.”