LATICRETE Touchdown Promotion a Major Catch at Surfaces 2013
LATICRETE held an interactive in-booth football touchdown promotion at the 2013 Surfaces trade show in Las Vegas celebrating the tenth anniversary of LATICRETE SPECTRALOCK Grout.
A promotional was game played where contestants had the opportunity to "pass" small footballs through a target on a very large, inflatable LATICRETE SPECTRALOCK PRO PREMIUM Grout pail. All show attendees were invited to pretend they were at the “Big Game” and throw the game-winning touchdown. Everyone who took part became eligible to win one of ten AppleiPad Minis.