Beaulieu announced the adoption of a new logo and brand identity according to company executives.
“This is the first major change in the company’s logo since the ‘Flying B’ symbol was added to the company’s identity in 1994,” observed Ralph Boe, CEO of Beaulieu America. Since Beaulieu of America was founded 35 years ago, a lot has changed in that time, including the focus and growth of our company. As we develop a new direction, we felt it appropriate to create a new identity that reflects our company’s vision and spirit for the next generation and the next 35 years.”