Armstrong Wins 2 IAC Awards for Online Advertising Campaigns
Armstrong World Industries won two Web Marketing Association 2013 Internet Advertising Competition (IAC) awards: Best Manufacturing Email Message Campaign and Best Manufacturing Social Media Campaign. Both campaigns were elements of the 2nd annual i2r (Idea to Reality) Design Competition, created and executed by teams from Armstrong Commercial Flooring, Armstrong Commercial Ceilings & Wall Systems, and eMarketing.
i2r is a design competition for professional architects, interior designers, or specifiers to enter their best design concepts (ideas) and design installations (realities) – that use either Armstrong Commercial Flooring products or Armstrong Commercial Ceilings and Wall Systems. The competition included social media promotions, an email series, a video, and a competition website where professionals could submit their work.