I just recently returned from the packed, busy National Wood Flooring Association convention in Dallas. While the theme of this year’s Wood Flooring Expo was “Think Big” (a claim backed up by a 20 percent increase in EXHIBIT SPACE AND A JUMP IN ATTENDANCE over last year), the focus really was on collaboration.
This was borne out by a special presentation during the show, where editors from various industry trade publications (including yours truly) all took turns giving their insights on the industry and sharing the stage to answer questions from the audience. We are competitors, yes, but we are also all marshalling our resources to cover this industry the best we can, so it was nice to put aside the brands for a while and just speak honestly about the state of the industry.