Manufacturers Need to Create Realistic Expectations with Their Warranties
Manufacturers are a major culprit in creating unrealistic expectations with the warranties and promotions they create for their products. Lifetime stain warranties, 20-year wear warranties, 25-year texture retention warranties and 20-year soil warranties, along with warranties that cover pet urine, warranties that cover stairs, lifetime finish warranties on hardwood, and moisture warranties… just to name a few.
Manufacturers spend millions on outdoing each other on crazy warranties and promotions. Part of my sales process is explaining the fine print in every warranty. I spend precious time trying to explain what the manufacturers deem as “wear,” time explaining who determines “texture retention,” etc. I am a salesperson, selling for the manufacturers so they can make money, and I am put in a terrible position because the very companies I am selling for are creating unrealistic expectations.