Quick-Step Educational Resource Gives Retailers Edge over Big Boxes
To be most successful in today’s marketplace, specialty retailers should excel at offering stronger customer service and a better purchasing experience than consumers may get at a home center — and Quick-Step’s Educational Resource helps them do just that.
“The wise specialty retailer should focus on providing personalized service before, during, and after the sale,” said Shane Calloway, vice president of North American independent distribution sales for Unilin (Quick-Step’s parent company). “By providing exceptional product knowledge during the selection process, a specialty retailer can ensure the consumer takes home a product that accurately meets her needs.”