While attracting and selling consumers of today is still priority No. 1 for retailers, technology and the way society now communicates means there is an opportunity to build relationships with tomorrow’s flooring shoppers.
That was part of the message at the summer convention of Flooring America/Flooring Canada (FA/FC) in Denver last month as the buying group showed members “The Big Picture” in terms of how to be more interactive and engaging with both current and future customers.