USG, a leading building products company, announced its new brand identity and tagline, “It’s Your World. Build It.,” which exemplifies the organization’s commitment to customers and its strategy for continued growth.
Building on the success of its strategic growth plan, USG and its Canadian subsidiary, CGC., are activating the new brand through four-year sponsorships of both the U.S. Olympic and Paralympic Teams and the Canadian Olympic Team. USG and CGC are now the official building materials sponsors of Team USA and the Canadian Olympic Team. L&W Supply Corporation, the company’s distribution subsidiary, becomes the official building materials provider of Team USA.