Several years after starting Intertech Flooring in 1988, Bill Imhoff, founder and president, realized effectively marketing his business was a key to its long-term success.
“In the early years, I knew our quality work in project management and installation was the reason for Intertech’s success,” Imhoff said. “However, I also knew to reach our longer-term goals we needed to differentiate our company from the competition and to broaden our customer base. I knew we needed to get the message out on the strength of our work, our team and our expanding and diverse service offering.”