From embossed in-register visuals to locking installation systems, laminate flooring has long been known for its technological innovations. But as the segment has matured the question becomes whether the product can continue to innovate. While manufacturers acknowledge the pace of ground-breaking innovations has slowed, they are quick to point out advancements in the category are far from over.
Two culprits are the primary cause of laminate technology slowing from its former high pace, according to Milton Goodwin, Armstrong’s vice president of product. The first is the maturing of the category. “Anytime the industry comes up with a new product, you tend to make quantum leaps in technology in the beginning. It’s hard to keep lapping yourself.” He added other product segments including LVT have taken away market share from laminate, resulting in fewer resources available for the research and development of the product.