Mohawk continues to put the soil- and stain-resistance benefits of SmartStrand carpet to the test. Now that SmartStrand has successfully taken on zoo animals, messy kids and a cross-country tour of squirts and spills, Mohawk is going toe-to-toe—or paw-to-paw— with “Mo”, a messy, four-legged yellow lab, in some of the most unpredictable and unscripted moments ever.
Mohawk is launching its 2014 national campaign, SmartStrand Unleashed, with Animal Planet’s Puppy Bowl X, airing during the Super Bowl on Sunday, Feb. 2, 2014. More that 10 million viewers will tune in to watch the all-star cast of canine contestants compete on the grand gridiron of Animal Planet Stadium. As the official carpet sponsor, Mohawk will promote its SmartStrand carpet on air and will also implement a digital campaign, inviting fans to Instagram a photo of their dog watching Puppy Bowl X for a chance to win a dog-bone shaped SmartStrand bound carpet.