SelecTech recently announced plans for a retail/franchise division. Based out of the company’s corporate headquarters in Avon, Mass., the new division will feature customer service and marketing representatives specifically dedicated to retail and franchise customers with multiple locations.
“Uniformity is one of the benefits of chains and franchises. You want the customer to have the same experience no matter which location they visit. That goes from the way they are greeted to the look and feel of the store,” said Thomas Ricciardelli, president of SelecTech. “In addition to utilizing a breakthrough interlocking technology that minimizes installation materials and down time, our flooring products are easy to customize for multi-location organizations.”