When it comes to buying group conventions, they are generally about the organization showcasing new products, programs and services it has developed—usually in tandem with their member advisory boards—to help the membership differentiate themselves in the marketplace and become more profitable.
While that was certainly the case at the winter convention for Carpet One Floor & Home, this year’s event had a more emotional feel to it as the group was not only urged to “Go Beyond” the ordinary, it was exposed to a new, long-term program the co-op has committed to in order to help bring hope and restore dignity to some of America’s bravest, those who have been severely injured in combat.