In conjunction with the 2014 InterCork II campaign being launched by APCOR, the international trade body representing cork producers from Portugal, I would like to elaborate further on their efforts while extolling the many virtues cork flooring has to offer the independent retailer.
Intercork II is a social media based consumer driven program that is guaranteed to produce additional foot traffic across North American showrooms this year. It also builds on the original momentum created by the 2010 campaign, which was enthusiastically endorsed by consumers and one of the world’s most renowned fashion designers, Candice Olson. The underlying goal of this campaign is to further spread the message of cork’s features and benefits. It is very apparent the more people learn about cork, the more they will understand it and invest in it.