Response to Bostik's new worldwide branding program has been excellent. The new branding features a new corporate logo, which includes a multi-colored gecko. The rationale for using this image, is that a gecko is capable of sticking to almost any surface at any angle with a remarkably strong bond.
Bostik's gecko will be even more focal at Coverings 2014. On April 29 at the Las Vegas Convention Center, an 8' x 8' mural portraying the gecko, crafted with more than 35,000 individually-placed, tiny glass mosaics, will be officially unveiled at 11:00 a.m. The event will take place at Bostik's exhibit # 7087; a coffee bar will be on hand for those attending.