Throughout my career in retail flooring sales I’ve worked for several companies and each had its own way of presenting product and installation pricing.
I’ve worked systems that do a bait-and-switch method, which is where they advertise the lowest prices “Guaranteed,” then triple the prices on the pad, labor, furniture moving, and even charge huge prices per lineal foot of tack strip. The trick is to hope buyers are ignorant of what all gets priced for a professional job.