So, 2014 is in full swing and by now, you probably have a solid idea about your marketing initiatives for the coming year. With more pressure being placed on marketing executives to do more with less, a sound digital strategy will definitely work harder for your brand than most traditional methods (i.e. print advertising, mailings etc).
For all marketers, it’s important to ensure that any digital marketing campaign leverages all channels in which consumers interact with the brand—social, web, mobile and email.