With all the major and secondary markets in the U.S. now covered, along with 80% of the tertiary areas and, most recently adding members in the top four markets of Canada, officials for Fuse Alliance told the membership at the group’s recent convention the time is now to start thinking as a national organization and not just as a group of individual companies serving their local markets.
While there was some debate over just how much business mills do by going direct, Geoff Gordon, Fuse’s senior vice president of business development, said regardless of what the figure is the world of business is changing, especially on the commercial side.