The World Floor Covering Association (WFCA) has completed the third leg of its largest-yet coast-to-coast media tour. According to the organization, the annual tour is a key part of its ongoing effort to educate consumers about new floor products, trends and technologies.
Scott Humphrey, CEO, WFCA, and public relations agency of record Story Dept. are meeting with target consumer press in New York, Birmingham, Ala., Des Moines Iowa, as well as targets in Northern and Southern California, over the course of four months. The tour will wrap in late summer. By that time the WFCA team will have met with and provided information and product demonstrations for more than 70 editors and writers from over 40 of the top nationally distributed home and shelter magazines and newspapers, as well as some of the home décor focused websites, according to the organization.