Surya has launched its first ever semi-annual sales event. According to the company, to help customers boost store traffic and drive accessories sales during the slower summer months, the rug and home accessories brand is offering a rebate for Surya sales orders written from Aug. 1 to Sept. 1.
This special promotion applies to all Surya categories, including rugs/rug pads, pillows, throws, wall decor, accent furniture, lighting, decorative accents and bedding, as well as clearance items, according to the company. To spotlight Surya products and promote end consumer engagement, the brand has created a multi-faceted POP program, which includes window clings, posters, banners, table tents and other eye-catching promotional pieces. Surya is also launching an integrated national marketing campaign across multiple channels to generate both industry and consumer awareness of the sales event.