We have looked at the younger crop of customers out there shopping for floor coverings for the last couple of months and how they are in the process of driving a wholesale change in the way business will be conducted in this industry in the future.
Think about it, an entirely new crop of customers that thinks differently, shops differently, certainly communicates differently and basically lives their lives in a completely different way than the way baby boomers do. For the past couple of decades we have been shaping virtually everything around the boomer—their likes, dislikes and their fat wallets. After all, boomers are retiring in droves and most likely watching a lot more closely the way they will be spending on just about everything including floor coverings.