Quick•Step Connects with Thousands Via Social Media
Quick•Step is making successful connections with thousands of consumers through the social media arm of the its robust digital marketing program, according to the company.
“To be successful in today’s marketplace, a brand’s marketing program must always include an effective social media component,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin, Quick•Step’s parent company. “Innovative brands like Quick•Step are capitalizing on this opportunity to reach consumers in a new way. Brand promotion through social media is not only effective, but in most cases it’s also an economical marketing tool.