Unity Marketing and the American Affluence Research Center are teaming together to launch a new study into the mindset and lifestyle of millionaires: high-net-worth and ultra-high-net-worth consumers. 

This new study, Millionaire Market Monitor, will deliver new insights to marketers that target the wealthy, according to the research firms. The two firms bring together their specialized expertise as researchers probing the affluent market segment to focus on consumers at the very pinnacle of the income and wealth pyramid. These customers represent the ultimate high-powered, moneyed customers for luxury marketers and bespoke service providers.