The American Society of Interior Designers (ASID) has appointed five new members to its senior leadership team: Laura Horsley, vice president of communications and marketing; Karol Kaiser, vice president of education and engagement; Christopher Wojcik, vice president of membership and industry development; Fernando Arias, director of strategic initiatives; and Reed Kroloff, strategic partnership consultant.
Over the past two and a half years, ASID has undergone a rigorous assessment of the society’s vision, goals, offerings and operations. Acknowledging gaps in the organization’s structure, ASID leadership realigned several existing positions and created a few new ones to better serve the needs of members, colleague institutions and the design community as a whole. An extensive search has yielded the right combination of skills, experience and passion to advance the profession and to communicate the ability of interior design to improve lives, according to the society.