Quick-Step recently launched its online “Design Guide.” The primary goal of the Design Guide is to make it easier for consumers to choose the right Quick-Step floor.
“Every aspect of our comprehensive merchandising and selling system is designed with one purpose in mind – to help our retailers make more money by selling more Quick-Step product,” said Paij Thorn-Brooks, vice president of brand marketing for Unilin (Quick-Step’s parent company). “Research shows that consumers want choices when shopping for flooring, but are often overwhelmed by the number of options. Our new Design Guide helps take the intimidation out of selecting a new floor.”