As part of Mohawk's social media and digital communication strategy, the company is distributing digital content in the form of customized online campaigns and promotions directly to retailers for use on social networks like Facebook and Twitter. Over the course of a multi-year partnership with digital platform provider Promoboxx, Mohawk has empowered its retailers to take their social media to the next level, according to the company.
According to Mohawk, the retailer response to the social media platform has reached unprecedented levels of participation and acclaim. Currently, over 70% of Mohawk’s retail partners are actively participating in the platform, which has extended the company’s digital reach by over a million consumer impressions. Those Mohawk retailers are experiencing a 22% increase in consumer leads.