The World Floor Covering Association (WFCA) has launched its digital and mobile application, the WFCA Flooring Gallery. According to the association, the Gallery is designed to engage consumers by providing access to thousands of flooring room scenes making it easy and inviting for users to explore and indulge in today’s flooring options in every category.
With thousands of consumers visiting WFCA’s website each month, the room scene image gallery is an extension of the organization's digital and mobile media presence. Through extensive market research spanning over a decade, it was clear to executives at WFCA that consumers want access to information that can help them feel more confident and more informed about their purchasing decisions involving flooring. The WFCA Flooring Gallery, with its user-friendly interface was the perfect vehicle to expand where wfca.org leaves off by providing access to thousands of inspirational images of every type of floor.