Empire Today, the nation’s largest shop-at-home flooring company, will open its first retail stores in Fairfax, Va., on Jan. 29, and then on Feb. 5 in Commack and Westbury, N.Y., both of which are located on Long Island.
Through extensive research of people who purchased flooring in retail stores, Empire discovered consumers are not fully satisfied with their existing shopping experiences, according to the company. The studies found consumers have a perception that home improvement stores provide insufficient expertise, a slow process and unclear pricing. Some people were unsure they were even getting the right products for their needs.