Dalton—Beaulieu America and USFloors have partnered for a new line of waterproof products. Featuring USFloors’ patent pending CoreTec technology, the line allows Beaulieu to expand beyond its current assortment of Bliss luxury vinyl tile and plank products. Beaulieu is marketing the new products under the Bliss CoreTec One Waterproof Engineered Flooring brand.
“These products fill a real need in the marketplace for high quality, affordable, waterproof flooring in applications where traditional laminate and wood flooring may be too risky,” said Stan Bouckaert, Beaulieu’s director of hard surfaces. “Unlike [certain products], Bliss CoreTec One can be safely installed in locations that may experience moisture, such as kitchens, bathrooms, laundry rooms and basements. Dealers will find they can hit a price point that will truly make these ‘go-to’ products.”