Armstrong Launches Marketing Solution Center for Retailers
Armstrong Floor Products is launching a new Advertising & Promotion Center (APC) as part of a multifaceted one-stop marketing hub created to give flooring retailers a competitive edge with tools and merchandising designed to close the sale and help drive more consumers to their front doors, according to the company.
According to Katie Raymond, Armstrong's independent channel marketing manager, the APC gives retailers everything they need to build their own professional advertising and marketing programs—specific to their local markets—without having to hire an outside agency.