This year’s “Love Your Floor Sale,” Mohawk’s Spring sales event, which began today and runs through May 11, will feature an expanded package of promotional and incentive tools that are based on retailer feedback, and take advantage of online lead generation to drive retail traffic, according to the company.
“Mohawk continues to strive to be the preferred supplier for our customers," said David Duncan, Mohawk's senior vice president of marketing and sales operations. "Through the sale, we’re focused on utilizing strategic digital marketing efforts to connect with in-market consumers and drive them to our premier network of retailers. We expect our retailers to be successful with the Love Your Floor Sale.”