Mahmud Jafri came to the United States to finish his education and start a career in the financial services industry. Within 10 years, he sought a stronger foundation for his future by leaving high finance and going into the family business.
For generations before him, Jafri’s family manufactured and exported hand knotted area rugs from India and Pakistan. By the mid-1980s, he saw the potential in the New England market to bring his family’s rugs directly to the consumer and opened the then almost 100-year-old company’s first retail showroom in Dover, Mass.