While reading many books written by top professional salespeople, a common thread appears: All sales conversations begin with any subject except the product they’re selling and continue that way until the customer changes the flow.
How can this be? As a customer entering a retail store, if you are greeted, doesn’t the salesperson usually ask something as inane as, “What can we do for you today?” “Did you come in response to our sale?” or “What rooms are you interested in covering?”