When it came time to celebrate its 30th anniversary the National Wood Flooring Association (NWFA) decided to “Play it Forward” as it recognized and paid respects to its past achievements but put the emphasis on looking ahead.
The reason? As Michael Martin, NWFA’s president and CEO, noted, the category not only continues to gain the kind of strength it saw prior to the recession, officials want to ensure everyone in the selling chain is ready to meet the needs of the changing consumer base, namely the millennials.