PRSM White Paper Highlights the Importance of Clean Retail Environments

The Professional Retail Store Maintenance Association (PRSM) released a white paper, The Evolution of Cleaning in Retail: The New Normal, which explores the importance of cleanliness and how retail facility professionals can help brands meet both shopper and brand cleaning standards in a cost efficient manner that provides a clean safe store environment for both shoppers and sales associates.

A largely unappreciated aspect of maintaining retail stores, cleaning plays a very important role in the success of a business, according to Dan Wagner, director of facility service programs for ISSA – The Worldwide Cleaning Industry Association. In a survey conducted by the association, 95% of shoppers reported that unclean restrooms and unpleasant odors would influence shopping decisions along with dirty floors, spills or stains, dirty shopping carts and other factors.