Retail Forum: Dealers Discuss Their Marketing Strategies
The following is part of a continuing series of retailer and contractor forums Floor Trends is doing over the course of the year.
These “roundtable” discussions focus on a specific topic, in this case the numerous ways specialty dealers market themselves. For the story, we interviewed owners, managers and other executives of retail operations around the country. These businesses are of all different shapes and sizes, but in each case the retailer has found certain levels of success in marketing their businesses across the various mediums available—including social media.