Featuring a lineup of social media and marketing executives from North America, Building Buzz will focus intently on helping independent retailers navigate the rapid changes in digital marketing and social media, providing attendees with actionable insights that will help them drive more business through local digital marketing initiatives, according to show organizers.

 

“Building Buzz without question will soon be regarded as a key event that business owners, their sales professionals and designers need to attend,” said Frank Chiera, senior vice president of marketing and advertising for CCA. “We developed Building Buzz with a purpose—to help independent retailers thrive and be more successful at local. It’s really that simple.”

 

Keynote presentations will be given by marketing and social media professionals who are paving the way in the industry on topics from “Hug Your Haters: How to Embrace Complaints and Turn Bad News to Good” to “Capturing the Consumer in a Constant Stream of Content” and much more.

 

Mark Fernandes, chief leadership officer of Luck Cos., will kick-off the conference with a thought provoking and inspiring talk on values based leadership (VBL). Fernandes has helped hundreds of organizations to reach their true potential and will do the same for attendees of Building Buzz, according to show organizers. Social media movers and shakers like Kel Kelly, CEO and founder of Kel & Partners, will talk about the importance of creating a brand voice for independent retailers that will help them stand out in their market. Emmy Award winning designer Mark Brunetz and HGTV's 'Design Star' winner Jen Bertrand discuss how to boost business through community and charitable partnerships. As TV personalities and business owners, Brunetz and Bertrand share their passion and insights for giving back to local communities while solidifying their role as industry leaders.

 

“With unprecedented access to an extensive all-star lineup of marketing experts, every single independent retailer attending Building Buzz will leave with insight and strategies that can be applied to their businesses the very next day,” said Chiera.