NAHB Study Reveals What Green Means to Home Buyers
The National Association of Home Builders' (NAHB) newest publication explores what consumers think of green homes, what the most important elements of a green-built home are and what green means to home buyers.
NAHB's publishing arm, BuilderBooks, recently released What Green Means to Home Buyers: Perceptions and Preferences, a study of consumer preferences focusing exclusively on green/high-performance features in the home and the community. The study examines consumers' attitudes of various green features, concepts or terminologies, the resonance of those terms as potential marketing tools and the likelihood that the home purchase decision may be influenced by any of these features or terms.