I find it fascinating to listen to and read what other people have to say about social media, especially when they are trying to tell you why or why not it is something in which a business should invest any of its time and resources.
First, let me make it perfectly clear I’m by no means proclaiming myself as some sort of expert on how to use the growing number of social media platforms out there. I am saying that I do recognize when you truly understand what exactly social media is, you will understand as a businessperson—be it residential or commercial—why your company must be engaged in it.