At Priority Floors, we have a different overall approach to the flooring business. Generally a flooring company focuses on a single market segment such as multifamily replacement, retail, builder, commercial, etc. If a dealer services multiple market segments, rarely are they a dominant player in more than one segment. Of all the market segments we serve, we play a very dominant part in the multifamily replacement market; however, we are becoming a strong contender in the commercial market segment as well.
In an effort to maximize our potential within each market segment (multifamily, commercial and residential) we have separate and distinctly different teams that support each of the markets we serve. Account management, administration and installation teams are exclusively focused on the pursuit, management and servicing of multifamily, commercial or residential business. The expertise and skillset required to pursue, manage and service each of these customer bases is very different and therefore requires a different approach and team.