Interior Lifestyle China Shows Optimism About Chinese Market
Due to the remaining strong potential in the Chinese consumer goods market, a number of first-time overseas exhibitors participated in Interior Lifestyle China this year to seek out these opportunities, and according to Wen, Chinese consumers still have a strong demand for overseas brands in the mid-range and high-end household products and accessories market.
One of the main features of this year's show was the Theme Area by Elle Decoration–"Sense of Life" which involved the support of Sennheiser as a special partner, while another was the On Design Shanghai–Interior Lifestyle China “Beyond Architecture” exhibition which was organized in conjunction with the Shanghai Promotion Center for City of Design. Returning this year was the Home Style Award.