There is no question one of the strongest traits of being a great salesperson is to be liked. Make a person feel special and they will like you. It’s just that simple.
In fact, understanding likeability is so important it has allowed me to predict who would be president since I was 14. Once the pack gets down to about six candidates, I can tell you who will win. I don’t make my pick by party association; I pick by choosing the candidate who is interesting, seems sincere, seems to care most about others and gives the most confidence about the future.