Richmond, Va., opened its restaurants, hotels and historic roadways to about 1,000 of the world’s top cyclists from 75 countries, along with roughly 450,000 spectators, for the Union Cycliste Internationale (UCI) Road World Championships. Four years of extensive planning led to this nine-day event—simply referred to as Richmond 2015—as it made its return to the U.S. for the first time since 1986.
Taking a front-row seat along the main race course on Richmond’s Broad Street—located in the heart of the city, and just 100 meters away from the event’s start/finish line— was the MAPEI hospitality tent. A UCI main event sponsor for 13 years, MAPEI is not only a longstanding staple in the construction adhesives and installation products business, but in professional cycling as well.