Katie Ford has joined Shaw Floors as the new hard surfaces marketing director.

In this role, Ford will be directly responsible for developing innovative marketing solutions for all hard surfaces product categories.

Prior to joining Shaw, she served at Beaulieu of America in various sales and leadership positions, including her most recent role as leader of sales training. Additionally, Ford spent several years at Mohawk Flooring working as a West Coast territory manager in the company’s builder division.

“Katie’s professionalism and enthusiasm are engaging and welcoming,” said Kathy Young, vice president of marketing services. “She’s made an immediate, significant impact to the business and we look forward to her leadership and industry expertise to help drive additional growth and profitability of our hard surfaces categories.”

For more information, visit shawfloors.com.