Steve Simonson is a pioneer in the floor covering industry, launching iFloor.com in 1999 and in the process defining how marketing floor coverings online would play out in the years to come. Since then Steve, as a student in the ever-changing arena of digital marketing, has become a consultant and CEO of the global mobile accessories website Kyasi.com.
We had an opportunity to sit down with Steve recently and get his take on a variety of digital matters including the various players selling flooring online today. We also pick his brain as to how retailers can maximize their online competence and effectiveness. You can listen to this FloorRadio conversation in its entirety at TalkFloor.com. Here are some excerpts.