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Floor CoveringsResidential Flooring

Retailer David Koehler Discusses His Flooring Business

By Jake Mandich

After more than 15 years of managing Koehler Flooring in Green Bay, Wis., David Koehler describes his greatest managerial challenge with strong conviction. Koehler explains this struggle as “keeping the organization motivated to stay up with new trends and changes in the industry.”

Koehler has witnessed the 40-year-old business grow from a single-man operation to a dozen employees. In his time managing the company, he has learned the importance of ensuring his business can quickly adapt to the changes and opportunities present in the industry. Some of the biggest changes include technology innovations, tightening environmental standards and new product demands.

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